By Julie Burgmeier of Skagit Marketing
If you own a local small business, Yelp can be your friend or your worst enemy… depending on your reviews. I use my yelp app on my mobile phone everywhere I go as did 66 million other folks in the 4thquarter of 2011. If someone is heading to your neck of the woods, chances are they will be checking your yelp reviews before pulling out their money.
What is Yelp? Yelp is a guide that helps people find cool places to eat, shop, drink, relax and play, based on the informed opinions of a vibrant and active community of locals (and travelers) in the know. 38% of reviews are 5 stars – the top rating….people love to share the love.
4 Easy Steps to Get Started on Yelp:
- Take control of your listing — it takes less than five minutes to unlock your business account – and it’s free.
- Complete your business info, add photos, update with announcements.
- Respond to your reviews – the good, the bad, the ugly.
- Place yelp badges on your website and a yelp sticker on your business front door.
So what are you waiting for? Yelp’s mission is to connect people with great local businesses – just what you want. Download the app on your mobile device and go to yelp.com to unlock your business account….now.