December 1 – Holiday Open House (let’s make this town-wide!)
December 8 – Surprise Packages
December 15 – Tis’ the Season! Favorites!
December 22 – Wrapping It Up
This year’s holiday campaign is designed to focusing attention on spending holiday shopping dollars in La Conner. Small Shop Saturday is a five-Saturday campaign designed to engage the public to think of holiday shopping in a more intimate and personal way by taking advantage of the hospitality we have to offer. We offer a unique chance for people to reconnect, enjoy each other’s company and enhance their holiday spirits while enjoying delicious treats, exceptional window displays and a shopping experience they’ll never find at the mall or big-box stores.
Marketing Tools for the campaign:
Image Builder: Place a holiday wreath on your storefront
Poster: Display for locals and visitors to easily see
Gold Stars: Large and small sizes; designed to feature special items based on themes for the different weekends. Each week, move your stars around based on each Saturday’s theme. Examples:
- Surprise Packages – Spotlight packages tied up with bows & streamers
- Tis’ the Season – Feature your favorites in baskets, by your front door, in windows, etc.
- Wrapping It Up – Last-minute gift ideas
Free Gift-wrapping cards: Place in windows & by registers.
Online: Remember to add events, sales and/or promotions you will have during the holiday season to the Chamber master online calendar. Additionally, if you have a Facebook page, use Small Shop Saturday(s) as a way to engage your fans in visiting La Conner to stay and play. We have Facebook-ready artwork for you to use – contact Janet Gifford (firstname.lastname@example.org) if you’d like some.
Why a Shop Small campaign?
The 3/50 Project (www.the350project.net) explains it this way:
- If half of the employed population spent $50 each a month at locally-owned independent businesses, it would generate more than $42.6 billion in revenue. Imagine the impact if three-fourths of the employed population did that!
- For every $100 spent in locally-owned independent businesses, $68 returns to the community through taxes, payroll and other expenditures. When that same $100 is spent at a national chain store, only $43 stays local.